What does it cost to make an energy drink?

Cost to make, ex-works $0.1759 per 250ml slim can, at 24,000 units
Per 1,000 units$175.92
Whole run$4221.96

This is a realistic mid-market estimate, not a quote. The same product at 5,000 units and at 50,000 units are different businesses — run size moves tolling more than any other line. Use it to sanity-check a quote, not to replace one.

Where the money goes

Ingredients $0.0563 32%Packaging $0.0290 16%Tolling $0.0810 46%Inbound freight $0.0043 2%Yield loss $0.0053 3%

The formulation

IngredientQtyPrice OveragePer unit
Cane sugar 42 g/L $0.26/lb 2% $0.0062
Caffeine 1.28 g/L $12.40/lb 3% $0.0090
Taurine 4 g/L $8.60/lb 3% $0.0195
B-vitamin blend 0.35 g/L $46.00/lb 5% $0.0093
Acid and flavour system 5.5 g/L $3.90/lb 4% $0.0123
Ingredients per unit $0.0563

What actually moves this number

  1. The can, againAs with any canned drink, the empty can and lid usually cost more than the liquid. Actives feel expensive per kilo and are used in grams.
  2. Caffeine is cheap; positioning is notAt 160mg a can the caffeine costs well under a cent. What costs money is holding a clinical dose on everything else.
  3. Regulatory labellingHigh-caffeine warnings are mandatory in most markets and constrain artwork — a design cost rather than a per-unit one.

What is not in here

  • Excludes outbound freight and 3PL.
  • Sugar-free versions swap sugar for sweetener and land slightly cheaper per unit, not more expensive.

Change the assumptions. Every figure above is an input, not a fact. Put your own supplier prices, your own pack size and your own run volume into the calculator and see what your product actually costs.

Open the calculator

Other products

A cost you worked out once is already out of date.

Supplier prices move, co-packers raise rates, and runs yield worse than planned. NextBatch derives cost per unit instead of storing it, so it moves on its own.

No card. Set up your first product in about ten minutes.